INTRODUCTION – what’s new in 2011
D
espite the challenges of last year, the green roof industry grew by an amazing 16% and all of the indicators suggest this growth will increase in 2010 and beyond. That’s good news for the industry. We appreciate your continued support of the work of Green Roofs for Healthy Cities. The additional services and features listed below are designed to increase your exposure in 2011 and reduce your costs:
- We have reduced print advertising prices for our Corporate Members ‐ across the board ‐ by an additional 10% on top of discounts in recognition of your support.
- Digital advertising feature prices have been reduced by 25%.
- There are already more than 300 GRPs – accredited Green Roof Professionals since we launched the first exam in Atlanta in June of 2009 and we project more than 600 accredited GRPs by the end of 2011. This is an essential target audience.
- Our corporate and individual membership continues to grow. In addition to our members, we will be mailing each issue of the Living Architecture Monitor (LAM) to a thousand targeted contractors, designers and policy makers to extend our market reach.
- We continue to broaden our distribution of the LAM at important shows like the U.S. Green Building Council and the American Society of Landscape Architects, ASLA, with member programs like “Take the Green Roof Tour” on the trade show floor.
- We are holding two major events – our Annual CitiesAlive (Vancouver Nov 30‐Dec 3, 2010 and a Regional Conference and Training in April of 2011). In 2011, our CitiesAlive: 9th Annual Green Roof and Wall Conference and Trade Show will be in Philadelphia in November with more than 1,500 delegates anticipated.
- The digital LAM reaches more than 70,000 targeted professionals and provides direct links from your advertisements to their web sites. We also cross promote our LAM advertisers in monthly e‐mails to members.
Our strength as your trusted marketing partner lies in value for money, coupled with a deep commitment to the industry. When you advertise with frequency in the LAM, you not only reach buyers, you support the growth of the green roof and wall industry. We look forward to being your marketing partner in 2011.
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